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The “CBC AOZORA FARM” was opened in July 2023 as part of CBC’s D&I and CSR promotion to create a place where people with disabilities can also work actively. In this article, we will introduce the journey of the “CBC AOZORA FARM” from its launch to the first harvest and the Vegetable Marché.
The planning of the CBC AOZORA FARM began with the aim of further promoting D&I and CSR in order to become “a strong corporate group that employees can be proud of.” What we valued the most in promoting the project was “How can we create a workplace where FARM employees working on site can feel motivated and happy?” This is because since we were going to welcome the FARM to the CBC Family, we thought that it was essential to aim to realize our corporate philosophy of “Co-existence and Co-prosperity/Dream Together.” 
We proceeded with the preparation with great care, including the farm name, logo design and uniform, in order to create an environment where FARM employees can work in a state of well-being. The name AOZORA FARM was chosen as we wanted “employees to work freely under the AOZORA (blue sky) while absorbing the energy of nature.” Work at the farm started the day after the initiation ceremony. Doing unfamiliar land preparation work in the intense heat was extremely difficult, but the team steadily worked together on each task one by one. It was reassuring to see them complete the cultivation equipment in about three months.
President Masataro Doi also participated in the Harvest Festival, which marked the first harvest. It was a precious time for FARM employees and their families to share the joy of harvesting the vegetables they had grown themselves and to appreciate the importance of food.
The “Vegetable Marché” was held, and the harvested vegetables were distributed to CBC employees as a welfare benefit. Despite their worries about whether the vegetables would be accepted, they were met with the warmth of the CBC employees who lined up and said “thank you” with smiles, which seemed to have given the FARM employees more confidence and motivation.
In addition to social contribution activities such as donating ingredients to children's cafeterias, we plan to further promote D&I and CSR through activities such as normalization training to enable CBC employees to experience FARM operations.
Lastly, I would like to thank everyone who supported and was involved in this project. We ask you to continue to support the CBC AOZORA FARM project going forward.
